Experience design
Start with how a shopper discovers an item, understands the visual preview and moves towards a purchase.
Exploring AI-powered virtual try-on and digital merchandising experiences.
VastraMAI is the SoftVAT innovation direction focused on helping shoppers explore apparel through virtual try-on. Discuss the intended customer journey, imagery and integration requirements with the team.
Start with how a shopper discovers an item, understands the visual preview and moves towards a purchase.
Agree image consent, handling and retention before collecting customer photographs.
Confirm the supported catalogue, current capabilities and evaluation criteria through a demonstration.
A visual try-on is not a guarantee of physical fit. Current platform availability and commercial terms require confirmation.
Tell us where you are today, and where you want to go.